(After writing this information down, I realized it will take a couple different entries to describe day 1, as there is so much information involved)
This is actually my 3rd year at the screenwriter’s Expo. I went back in 2006 and 2007. My first year was absolutely awe-inspiring. Here were all these people willing to help me find the information I sought. Unfortunately, the 2nd year, I felt as if a lot of the information I had received was stale, and I had heard a lot of it the year before. So I decided to take a couple years off, and now, well, its 2010.
Let me first start off by saying that I have noticed a huge decrease in attendance in 2010. Which is a shame, because overall, it is one of the most comprehensible screenwriter’s events out there. You want to sit in on a class from someone who has helped launch a thousand careers, you can. You want to sit in on a Q&A with Steve Zaillan or William Goldman (2007), you can. You want to listen to the people who are presently working in the industry, give insider info about the industry, you can. And for the cost of the registration (roughly $100), I was saddened to see more people aren’t taking advantage of this great event.
Today was a good day. I took 2 classes and sat in on a panel, then listened to John August weave his tales of the industry. One of my classes Day 1:
11-12:30 – 7 Reasons your Pilot Won’t Sell (Chad Gervich), and his blog for SCRIPT Magazine is here. This was one of the first TV classes I remember seeing within the past couple years that had any sort of significance. And lemme tell you, Chad was very inspiring. Can that dude talk about TV! He’s incredibly enthusiastic about it – which was probably the stem of my inspiration. You can read his bio at any of the links provided, but this guy knows TV, and what better person to talk about the industry, than someone who knows what people are looking for, and how to sell pilots. And his class was super insightful. He filled us all in on anecdotes of his experiences, and loved to talk about “Friends” as well as “Desperate Housewives” and the new show, “Raising Hope”. Chad pretty much went through these examples of how the pilots of these shows, really took their audience off their guard, and allowed the viewer to feel like they were a part of their world – offered them a drink and a seat to say a while. For brevity’s sake, I’ll give you the finer points of Chad’s discussion, which involved:
7 Reasons your Pilot Won’t Sell.
1) Writers aren’t clear about what they’re gonna do — they don’t set the tone, create a world well, or even create a formula. They just put down an idea, think its worthy of a show, and try to sell it.
2) Writers can’t decipher their own pilots into the 2 different types, and thus cannot identify their own writing. These two types would be Serialized, like Lost, Deadwood, Weeds, Dexter — where the issues cannot be solved in one episode, but spread out over several episodes or even an entire season. Or they are Stand Alone, like Friends, CSI or any regular cop show for that matter — Stand alone means just that, you can watch any episode at any time, and not really have to know what the previous episodes contained, and can still keep up. Chad was saying most writers can’t determine the difference, and can’t market their pilots because of this. So what helps, is to set up the franchise, and no, he doesn’t mean the rapper. He means, what can give the pilot limitless possibilities in stories? A hospital, a city, a police department? Where can the stories ad infinitum. This is basically setting up the franchise. And the more creative you can be with the franchise, the better off you are. Because let’s face it, how many cop shows have you seen? How is the police department any different than any other cop show? I’m not sure if you’ve seen the show Ed, but the most unique thing about it, was Ed chose to set up his law office at a bowling office. So even though it was a show about Ed solving legal issues, it didn’t feel like a law show, it felt like a down home, backwoods, bowling alley, which gave it charm. This is only a valued twist in the franchise of endless stories.
3) Characters do not generate conflict. Most of the time, when he reads pilots that are submitted, the characters are familiar or stale. So he asked you to take a look at the world through the character’s eyes. Not necessarily the way you, as the audience sees them, but the way they look at the world. He gave Ross from friends as an example. Ross is analytical and scientific – he’s a paleontologist, a scientist. When it comes to science, Ross knows his shit. But when it comes to emotion, Ross is too analytical and has trouble deciphering it. Great. So now lets make the one girl that he’s absolutely in love with, for the entire series, the exact opposite. She lives by her emotions, gets what she wants, gets by on her good looks, and loves to shop. Now you have character interaction, and obviously conflict. So creating the unique characters is most important, then, putting them in situations where they are unfamiliar with what to do…conflict and hilarity ensues.
4) You’re trying to sell at te wrong time of the year. See, pilots flow (for network TV) in a cycle every year.
a) Development — July-Oct
b) Pilot Season — Jan-May
c) Staffing — May & June
And unfortunately, it can be as simple as people trying to sell their pilots at the wrong time of the year – mainly November thru June. and even though it may be something they’d be otherwise interested in, they’re so amped up on everything else they’ve got going on, well, they just don’t have the time to give it. He gave a figure:
Networks hear or see 1,000 ideas a season (That’s 5,000 for the Big 5 – ABC, CBS, NBC, Fox, and ????)
Networks buy 100-150 of those (that’s 500-650 total for the Big 5)
They then shoot 15-30 (roughly 75-150 total for the Big 5)
Maybe 4-8 make it to the network (That’s about 20-40 new shows a season)
About 1-2 of those actually survive (That’s 5 new shows a season that actually make it, out of 5,000!)
**Fortunately for me, cable operates on a more “round the year” kinda cycle, meaning they’re always looking for the next big idea.
5) Most scripts that are sold, are sold by pitch, not by a written spec. What this means? Somebody knew someone somewhere – nepotism, or worked with them, or called in a favor for a family friend, and sold a pilot mostly by having a conversation about it. Its great to write pilots and show your talents, but unfortunately, unless you know someone, well, they’d rather hear ideas from someone they know, rather than someone they don’t. Also what this is saying? Is learn to pitch your ideas. Now when I say this, some people get scared, think its a business presentation on demographics and target audience, but Chad says it isn’t. It’s about sitting around the campfire, telling a bunch of strangers a ghost story. Get them excited, by doing what you do –telling stories.
6) Your idea is not valuable! (It’s the person behind the idea) Let’s say you have an amazing idea, one that will rock the foundations of television. But you don’t have any experience in writing for TV, and you’ve never had a staff job. Red Flag. Now Robert over there, he’s been working on staff for 10 years, 3 on Dexter. Robert has an idea for a show that is mediocre, but he has Showrunning experience, knows how to jump through the hoops of the industry. Who do you think they’re gonna ask for their ideas? Robert, with his mediocrity, that’s who. Because he’s someone they can trust to deliver. So how do I, the writer who has no industry experience get something sold? I partner up with Robert on my great idea, or a well known Producer who is willing to work with a newbie. Then that producer presents the idea to a network, and attaches you as the head writer. Of course you have to ask, how do I make friends with said producer? Well, he gave a number of ways.
a) Start off at an agency, work your way up to meeting Show Runners or Producers, jump over into their realm as an assistant or a PA.
b) Find out if you have any friends who know any real TV producers, who produce what you wanna sell
c) Good luck.
7) They don’t have the mystery element of –you. Writers have a bad habit of selling the idea without showing how important thy are to the culmination of the project, and thus, networks might wanna buy the idea, but don’t really wanna have anything to do with you. They’d rather buy it, and ask Robert from earlier, produce it with his own people. So you really have to show your worth in the whole formula.
Well, it was a lot to take in, but a lot of helpful information. I really enjoyed Chad’s class, and Chad even gave out his e-mail address and told us to feel free to drop a line and ask questions – oh Chad, how sorry you’ll be because I ask a LOT of questions. But alas, helpful information for a prospective TV writer who has yet to break in.
Tomorrow I’ll recap my “Gearing Up for TV Staffing” class, with Jen Grisanti, and relay some helpful books as well as websites in your writing journey.
Until then, see you on the front lines of Screenwriting…